Projects

Role: Social Media Manager

Mission: Content Creation | Event Promotion | Community building

Project:
Led social media strategy and content creation for Friends of Lake Sammamish State Park (FLSSP), driving awareness and participation in wellness events, inclusive programs, volunteering and environmental restoration efforts. Embraced a storytelling and UGC-style approach to humanize, and build community.

Role: Communications & Media Strategist

Mission: Website SEO | Event Communications | Bilingual Messaging

Project: Collaborated with Sjj agency to support and improve its digital communications and event outreach in alignment with its mission to promote Francophone culture. My role involved developing and optimizing website pages with a focus on SEO, creating digital forms and event communication materials in both English and French, supporting email marketing and newsletters, creating blog and press pages, and managing website maintenance. I also oversaw communication workflows and participant registration for cultural events.

​

Role: Local Digital Marketing Specialist

Mission: Google Business Optimization | Social Media | Local Outreach

Project: Partnered with TesSpa, a boutique beauty institut inspired by Parisian elegance, to elevate its local digital presence and attract clientele seeking refined, high-touch services. Focused on optimizing Google Business, crafting stylish social media and Google posts, and supporting local visibility and collaborations.

Role: Digital Content & Growth Strategist - YouTube
Mission: Channel Audit | Competitor Research | Ads Launch Support

​

Project: Collaborated with OBtech to evaluate and enhance its niche IoT YouTube channel, contributing strategic insights through a channel audit, competitor analysis, and Google Ads campaign launch. I conducted an in-depth review of the channel’s structure, branding, and content cadence to uncover strengths and opportunities. Alongside that, I studied competing channels to benchmark performance, identify gaps, and inform tailored recommendations across SEO, visual branding, and positioning strategy. I provided actionable suggestions for improving discoverability and viewer retention, and supported the launch of custom Google Ads creatives targeting professionals, enthusiasts, and learners in the IoT space—laying a strong foundation for growth. Within six months, the channel exceeded expectations, expanding its subscriber base to over 30K.

Role: Content & Lead Generation Strategist
Mission: Sustainable Living E-books | Passive Income | Subscriber Growth

​

Project: Collaborated with Out of the Box Eco-Store to develop a series of six educational e-books centered on sustainable living, aimed at expanding the brand’s impact while generating passive income and growing its email subscriber base. Three e-books were crafted as high-value lead magnets, designed to attract and engage new subscribers through accessible, solution-oriented content. The remaining three served as premium resources, positioned to establish a steady revenue stream and reinforce the brand’s authority in eco-conscious lifestyle education. My contribution included strategic content planning, audience alignment, and visual consistency—ensuring each piece reflected the brand’s values while supporting long-term growth through digital offerings.

​

Role: Social Media & Community Engagement Strategist
Mission: Social Media Management | Community Building | Local Outreach

​

Project: Collaborated with Out of the Box Eco-Store to build its social media presence and brand visibility from the ground up, focusing on engaging content and audience connection. I developed a comprehensive strategy that blended static visuals and short-form videos to resonate with the store’s eco-conscious customer base. The content included sustainable living tips, product features, educational posts, and relatable lifestyle inspiration—all designed to spark conversation and build trust. Tutorials and engaging video formats helped bring the products and values to life. Through consistent posting and audience interaction, the strategy fostered authentic community growth while strengthening local outreach and brand alignment with sustainability principles.

Mission:

Our goal was to elevate awareness among Sinclair Verde Lamp Company's target audience by showcasing their unique commitment to sustainability and environmental stewardship.

​

Approach:

Utilizing data provided by the company, including key client information such as mission and commitment, as well as target audience statistics like behavior and expectations, we developed two marketing strategies and one general content bucket. These were designed to effectively connect with the target demographic, increase brand awareness, and foster a community of environmentally conscious supporters.

​

Role: Web Design Strategist
Mission: Website Audit | Homepage Redesign | Enrollment-Focused UX

​

Project: Collaborated with FISW (French Immersion School of Washington) to audit and redesign its homepage in alignment with the school’s mission to engage prospective families and promote bilingual education. The original landing page featured a single video and basic one-pager with minimal information and call-to-action elements. I proposed and implemented a refreshed homepage experience that prioritized clarity, accessibility, and essential decision-making content—such as program highlights, community values, enrollment pathways, and strong bilingual messaging. The goal was to increase user engagement and effectively guide potential clients toward deeper connection and conversion. This project also involved UX strategy, SEO optimization, and maintaining the school’s brand identity while enhancing visibility and relevance for new audiences.